Welcome to ctrl. first shave. first routine

Catherine went looking for something her son needed. He was fourteen. She searched "first shave for teen boys." She searched "skincare for teen boys." She found products built for children. Her son looked at them and said: that's for tweens, mum.

Then she looked at what existed for her daughter.

ctrl. started in that moment.

Catherine spent 25 years delivering complex development projects across some of Australia's leading companies. She knows how to build the right team of experts, hold them to a brief, and not launch until the product is right. ctrl. is built the same way. Formulated with leading dermatologists and cosmetic scientists. Australian made. Only Clean, safe ingredients for teen skin. Built from scratch, for him.

Not repurposed. Not adapted. Built for him, because he deserves it.